Advice: Your Product

Brand

When you know who your customer is you can gear everything towards them. First, create a name for your property that appeals to your customer type. The names 'Serenity' and 'The Retreat' conjure up different ideas to names like 'The Nineteenth' (golfers) and 'Chill Zone' (young groups). These names will give people an idea what the property is like because they will associate words and feelings with these words.

You can go further and create a logo and stationery, even a website, that follows through on the theme.

They MUST ALL be consistent though.

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