Advice: Your Product
Be The Best
- Is it possible that you could create the best villa or apartment in the country for (let's say) Spain?
- Is it possible that you could create the best place to visit in the Costa Blanca?
- Is it possible that you could create the best place to visit in Javea?
- Is it possible that you could create the best family place to visit in Javea?
- Is it possible that you could create the best family place to visit in Javea for all the families living in your town in the UK?
Now the last one sounds the easiest and most possible to achieve, doesn't it?
Position your product and then prepare and market it for these people. It is not worth trying to be all things to all men. The Club 18-30 is a great example. It's not for families but they know the type of person they want and that's who they aim at - whether it be through the style of accommodation, the cost, or the advertising that starts the ball rolling.
If you narrow your audience, you will have a much better chance of reaching them.