Advice: Your Great Property

Introduction

This is where you can really distinguish yourself from the competition. These are the bits that add to the experience. There will be specifics, depending on your customer profile, but there are some generics.

You may ask if it is worth spending the extra on the 'extras'?

Well you have to look at the return on investment (ROI) and also what sort of timescale you would look to get your money back on those investments. The extras you choose need to be relevant and add value to the experience.

As you decide what you are going to offer additionally, think about today's modern holidaymaker (your customer). They take mobile phones with them, some want the creature comforts of home - "Fish and chips and a pint of bitter please", some want Internet access to check emails.

Don’t question these behaviours if they do not suit your idea of a good holiday. Cater for them - remember, you are running a business.